Fox Entertainment CMO Darren Schillace explained how the brand is embracing different streaming platforms to reach more viewers. At the Variety Entertainment Summit at CES, the exec pointed to the example of one of its top new shows, “Doc,” started on broadcast where it reached older viewers but was later added to streaming platforms like Netflix and Hulu to find a wider, and arguably younger, audience.
“We’re never going to drive the younger generations to watch on a network — on a broadcast network,” he said.
Instead, with “Doc,” Fox put the show on Hulu to get the fandom to go a little deeper. It also brought season 1 to Netflix, which he said “drove an insane amount of new fans.”
The company even formats some shows and puts them on YouTube. Of course, the Fox brand may get a little lost in the shuffle.
“The metric we use to measure is total viewers, the Gen Zs, Gen Alpha, their parents, their grandparents — I don’t care. I want you to watch.”
