Play-Doh has come to the iPad. With the newly launched toy set for kids,Play-Doh Touch Shape to Life Studio, Hasbro has made a solid attempt at bringing the joy of Play-Doh to digital through an iOS app that brings kids’ creations to life. But the combination of physical play and digital is not a skill set that’s easily mastered even by top kids’ brands — just ask Disney Infinity.
And while Play-Doh itself holds up as the engaging and fun toy it’s been for decades, the Play-Doh Touch app fails to amuse after only a few minutes.
On paper, Play-Doh Touch sounds intriguing.
The idea is that kids can use Play-Doh to create as always – using scissors, stamps and molds – then place their resulting creations on a white surface where they’re scanned and ported into a digital world where they’ll actually come to life. That means you can create a cute green dinosaur, for example, then see him begin to hop around on the screen.
Clever, right?
You can try Play-Doh Touch on its own just by downloading the app from the App Store, then using the Play-Doh you already have around the house to test it out.
However, the $40 Play-Doh Touch Shape to Life Studio offers everything you need to get started, including seven cans of the modeling compound, 10 character and action stamps, plus tools and 15 cutters. There’s also the “Shape to Life Studio” itself, which is really just a white plastic platform where you place kids’ creations before snapping your photo.
Above: some of the more boring screens in the app
In other words, the game itself was not challenging. And, beyond the fact that it was something you created jumping around on the screen, it wasn’t really interesting either. There are no big storylines to follow, character dialog, things to unlock, puzzles, or anything else that would make the game fun.
At best, the app might interest toddlers – but Play-Doh has broader appeal, and should have tried harder on building a great game, too. As it stands, it’s pretty clear all the development effort was focused on the creation-to-life aspect.
For $40, Play-Doh Touch Shape to Life Studio feels like too much to pay, considering the limited experience the digital component currently offers. Today, you can buy the best part of Play-Doh Touch’s kit for a lot less: a 10-pack of full-sized Play-Doh jars is under $10 and a 24-piece setting of models and molds is running around $14 on Amazon.
If you still want to give Play-Doh Touch’s app a go, it’s a free download on iTunes. You can buy the other in-app worlds for an additional $1.99 each, if you choose. The app works on both iPads and iPhones.
