People, stop everything that you are doing and let me introduce to you the sexiest vacuum of all time: the Dyson DC25 Blueprint. This my, friends, is the epitome of unnecessary but totally rad luxury items. First and foremost, it’s a Dyson DC25 ball vacuum, which is a great vacuum as I found out last year, but this one’s done up in a special edition livery dubbed Blueprint. It’s a white vacuum in case you haven’t noticed which means once you’re done vacuuming, you’re going to have to grab a dust rag and clean this guy too. That’s crazy. And doesn’t it look somewhat like R2-D2? Expect a full review in a week.
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Matt Burns is a longtime technology journalist, now Editorial Director at Insight Media Group and formerly Managing Editor at TechCrunch.
At Insight Media Group, he guides coverage and contributor programs across fast-growing tech publications. Before that, he spent 15+ years at TechCrunch, rising from contributor to Managing Editor, helping scale the newsroom and program Disrupt’s stages and TechCrunch’s other events. Earlier, he also wrote for Engadget.
Matt co-founded the Resilience Conference, an event series at the intersection of defense, security, and startup innovation. There he builds agendas, hosts sessions, and launched “Launch @ Resilience,” a showcase for early-stage teams building nation-defending technology.
Across roles, he’s reported on and moderated conversations in AI, mobility, frontier tech, and the hard problems technology companies face. He’s interviewed world leaders, top investors, startup founders, and public-company CEOs.
Lifelong Michiganian with plenty of Silicon Valley miles, he brings Midwest empathy and an editor’s eye. Offstage, he works with teams to sharpen narrative and validate go-to-market plans, and, when possible, camping along Lake Michigan.

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