Panasonic stated at CEDIA that there will be tru2way HDTVs available before Christmas and that dream just got one step closer with CableLabs’ approval. The two undisclosed HDTVs are not going to need a pesky cable box or cable card to receive everything cable has to offer including: a guide and video on demand. The tru2way technology is the holy grail for cable interaction ’cause the cable companies do not have to worry about cable boxes and users do not have to deal with them either. The standard is being embraced by most manufacturers but it seems that Panasonic is going to be the first with an HDTV available.
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Matt Burns is a longtime technology journalist, now Editorial Director at Insight Media Group and formerly Managing Editor at TechCrunch.
At Insight Media Group, he guides coverage and contributor programs across fast-growing tech publications. Before that, he spent 15+ years at TechCrunch, rising from contributor to Managing Editor, helping scale the newsroom and program Disrupt’s stages and TechCrunch’s other events. Earlier, he also wrote for Engadget.
Matt co-founded the Resilience Conference, an event series at the intersection of defense, security, and startup innovation. There he builds agendas, hosts sessions, and launched “Launch @ Resilience,” a showcase for early-stage teams building nation-defending technology.
Across roles, he’s reported on and moderated conversations in AI, mobility, frontier tech, and the hard problems technology companies face. He’s interviewed world leaders, top investors, startup founders, and public-company CEOs.
Lifelong Michiganian with plenty of Silicon Valley miles, he brings Midwest empathy and an editor’s eye. Offstage, he works with teams to sharpen narrative and validate go-to-market plans, and, when possible, camping along Lake Michigan.

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