Currently, the lowest priced Shure earphones here in the States are the SE110 at a modest $119, but that might change. Shure is releasing the E2c plugs over in Japan for 8000 yen, working out to be an even more modest $75 USD. I’m not a Shure aficionado but I do understand retail price points, and having a Shure-branded unit to compete with high-end Sony and JVC models does have a nice ring to it. As for the specs, the earphones play at 22 Hz to 17.5kHz with an impedance at 12 Ω.
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Matt Burns is a longtime technology journalist, now Editorial Director at Insight Media Group and formerly Managing Editor at TechCrunch.
At Insight Media Group, he guides coverage and contributor programs across fast-growing tech publications. Before that, he spent 15+ years at TechCrunch, rising from contributor to Managing Editor, helping scale the newsroom and program Disrupt’s stages and TechCrunch’s other events. Earlier, he also wrote for Engadget.
Matt co-founded the Resilience Conference, an event series at the intersection of defense, security, and startup innovation. There he builds agendas, hosts sessions, and launched “Launch @ Resilience,” a showcase for early-stage teams building nation-defending technology.
Across roles, he’s reported on and moderated conversations in AI, mobility, frontier tech, and the hard problems technology companies face. He’s interviewed world leaders, top investors, startup founders, and public-company CEOs.
Lifelong Michiganian with plenty of Silicon Valley miles, he brings Midwest empathy and an editor’s eye. Offstage, he works with teams to sharpen narrative and validate go-to-market plans, and, when possible, camping along Lake Michigan.

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