Ford didn’t have a big booth at CES 2026; no U.S. automaker did. But the company did make an announcement at a speaker session called “Great Minds” that was meant to “explore the intersection of technology and humanity.”
In short: The company is working on an AI assistant that will debut in the company’s smartphone app, before expanding to its vehicles in 2027. Ford also teased a next-generation of its BlueCruise advanced driver-assistance system that is both cheaper to make and more capable — ultimately leading to eyes-off driving in 2028, senior reporter Sean O’Kane wrote today.
