Joseph Gordon-Levitt, an actor-turned-founder who sold his company HitRecord to MasterClass in 2022, has some sharp words for AI companies. In short, he’s worried that the current business models are leading us down a dark path.
Speaking at the Variety Entertainment Summit at CES, Gordon-Levitt said “it’s not necessarily so much about the tech itself, about the technology, but the business incentives, driving some of the biggest AI companies.”
He also stressed that AI companies should not be forgiven for the content theft driven by their models. He said LLMs were trained on everything humans have “put their time and energy and labor into” and that the companies should have to have consent and compensate for the data and content to train their models.
At several points, the audience clapped in agreement. Gordon-Levitt is directing a movie for Netflix about AI, which he says will be a thriller. The movie will star Rachel McAdams.
